You can set the dates and times that work for you, give useful information and an auto-reminder via text or email. Tip: Make it even easier for your enquiry to book in for a showround by using tech to help customers book directly from your response email using an online calendar booking system. Tell them clearly that the next step is a showround and mention this early in your email, suggesting dates and times to make it easy for them to say ‘yes, that works’.
It follows that the quicker you can move a couple to showround the better.Įasier said than done I know and lots of couples want more of an exchange with you before this but ensure you have a really easy to see ‘call to action’ in your initial enquiry response. Let’s be realistic, you’re doing pretty well if you get 10 per cent or more of your enquiries to visit but you will likely convert as many as one in two bookings at this showround stage. What is your objective once a couple has enquired, given you their details and/or downloaded a brochure? Most usually you want to move them quite quickly to a showround. So here’s my best advice on nailing your enquiry email response and getting it working effectively for you… Despite various follow ups, the person disappears – effectively becoming a ghost – to the frustration of many wedding venue teams. Ghosting has been well talked about in the media over the past year across all areas of life but in the wedding world it’s where an enquiry is made, a response given and then silence. You want to do your best to ensure that your enquiry response makes an impression to avoid being “ghosted”. So when their enquiry hits your inbox (especially if it is one that’s come directly from your own website) you want to be on your A-game and making the very most of that opportunity. It is well documented that young millennials are increasingly well read and researched about their wedding and do a lot of their early shortlisting and selection before they get in touch with potential venues. 40 per cent of all proposals/engagements happen in this six week period. Once the turkey is carved and the gifts unwrapped, it’s welcome to wedding planning, with the peak season of enquiries for venues happening between 26 December and Valentine’s Day. In wedding world, we’re soon to enter the busiest time of year for venue searches. Get your wedding enquiry response on its A-game with Kelly Chandler.
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